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Research papers

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Ray Poynter
Company: The Future Place
February 3, 2002
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Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-future-is-already-with-us-